ILLUSTRATIVE PROFILE · FICTIONAL METRICS
Sunday Crumb
@sundaycrumb.bakery128 Following18.4K Followers246.8K Likes
Slow mornings. Warm ovens. Something good around the corner.
Find your next breakfast Videos Liked
A short-form strategy to reach more of the right customers.
Build your discovery layer. Turn what makes your business yours into content that reaches the right people—with a routine you can keep.
Tell us about your business. No payment or account required.
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ILLUSTRATIVE PROFILE · FICTIONAL METRICS
Alder House
@stay.alderhouse94 Following24.6K Followers318.2K Likes
A little further from the everyday. A small inn with room to slow down.
Plan your stay Videos Liked
ILLUSTRATIVE PROFILE · FICTIONAL METRICS
Soft Form Ceramics
@softform.studio121 Following19.6K Followers271.8K Likes
A little clay. A little patience. Objects and classes for everyday living.
Make something with us Videos Liked
Imagined businesses. Illustrative content and metrics—not customer results or a forecast.
For businesses with something worth discovering.
From neighborhood favorites to destination experiences, the strategy starts with what makes your business yours.
Food & drinkBakeries, Restaurants, CafésStays & experiencesWedding Venues, Inns, Guest RanchesFitness & martial artsGyms, Dojos, Movement StudiosBeauty & wellnessSalons, Barbers, SpasRetail & makersJewelry, Clothing, Independent ShopsHome & outdoor servicesLandscaping, Interiors, Home Improvement
Explore all industriesEverything you need to reach the right customers using social media.
Put the groundwork in once. Build a content routine that takes less out of your week.
01 / THE SETUP
Build the system.
Start with your goals and the customers you want to reach. We help you choose what to show, assess the footage you already have, and build a reusable library—with a filming plan for anything that’s missing.
See how we build itYour filming plan
Hands preparing your signature dish
The street, entrance and welcome
A customer’s first bite
Choose the moments. Find the rhythm.
02 / THE ROUTINE
Start making content.
Use your library, a simple editing process and a practical posting plan to create short-form content for Instagram, TikTok and Facebook. Make several pieces in one sitting, then keep your week focused on the business.
Explore the workflow03 / THE OUTCOME
Turn discovery into business growth.
Bring more of the right people into your world, then help them take the next step through your profile, existing content, website and offer. Track what brings inquiries, bookings and sales—and use what you learn to improve.
See what we measureA short video catches someone’s attention.